Belledonne – B3

Music for a fashion ad

For the release of the new B3 sneakers, our friends at Belledonne have once again called on us to score the launch of their new collection.

Thanks to the different soundtracks that we have produced for Belledonne, the fashion brand now has a sound identity that reflects its urban, minimalist and timeless character.

For this new collection, we have chosen similar sounds while taking into account the even more urban image of these B3s. The track is therefore based on a hip-hop rhythm and a chopped Fender Rhodes sample. The clean image of the brand is underlined by aerial layers of sound and the “hand-made” touch highlighted by subtle voice recordings.