Monoprix – Nouvelle Vague
Music for an advertising campaign
Monoprix asked us to compose the music for the launch campaign of its summer collection.
The idea was to create a piece à la Françoise Hardy or Nancy Sinatra, with yéyé and sixties tones. We opted for a classical guitar – bass – drums arrangement. The guitar has been passed through a vibrato pedal to obtain a surf-rock sound. We also added a slightly detuned piano and played a vintage Philicorda organ from the 70s. Then we created a vocal melodic line to convey an emotion between travel and nostalgia.
We finally mastered the title with a magnetic tape simulator to accentuate the retro side of this song.
- Date: 2021.
- Client: Monoprix.
- Production & visuals: Coq Prod & Inès Production.
- Singer: Tom Agad.