How to sell audio branding to your clients
Talking about sound and music can be tricky and some brands have yet to realize the full potential of a good audio branding strategy. If you offer branding consultancy, are part of an ad agency or want to understand how audio can help your brand, this quick guide is for you!
Step 1: identify where audio fits in their strategy
Good video means good audio.
An audio branding strategy can help your client pick the right music track and make sure it fits their message perfectly.
Does their product make a sound?
Experts in sound design and acoustics can help a brand make sure its product inspires quality, durability, safety etc.
Perfect phone customer service.
The « on hold » telephone music can greatly improve your client’s customer satisfaction and make sure the brand’s message is heard loud and clear.
Step 2: show them the numbers
The right soundtrack for the right impact.
Oxford University Researcher Charles Spencer proved that congruent sound and video enhance the emotional impact of visual communication by 1207%.
Music boosts memory.
According to a study by Neuro-Insight, when a soundtrack and a video are closely linked, the content delivered 14% higher memory encoding at end branding than more passive soundtracks.
Better understanding of the brand.
A study from PHMG (world leaders in sonic branding): 74 % of young adults believe that they develop a better understanding of a company’s personality through music.
Step 3: speak to their heart
Memories that last.
Everyone has a track that they love which reminds them of a fond memory. This perfectly illustrates the power of music. Their brand can create a lasting memory in their customers mind. This works exceptionally well with inspiring content that appeal to universal emotions like love or laughter.
Don’t let them miss out on the podcast craze!
Podcast are a huge growing market and whether they produce content or advertise on popular podcasts your clients need to make sure that they are not left out and can create a lasting impression on the listeners.
The future is built with sound in mind.
The more technology advances, the more we rely on all of our senses to experience it. Sound has always been one of the most important senses and with the emergence of new, more immersive experiences it’s going to require even more attention if brands want to stand out.
Just like with graphic design, when you need a good logo you call a good designer. At Sound Object we are specialized in producing audio and musical content for brands. Whether your client wants to be in the Metaverse or is looking at increasing their brand-awareness with content, we can work with your agency to address any technical or creative concern.