Author / Arthur Vincent
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Why are podcasts so addictive?
Unveiling the science Behind Podcast Addiction: Why Our Brains Can’t Resist the Audio Craze! Podcasts have taken the world by storm, captivating millions of listeners and sparking a widespread addiction to audio content. But have you ever wondered why podcasts are so addictive? In this article, we will delve into the fascinating world of neuroscience…
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How to sell audio branding to your clients
Talking about sound and music can be tricky and some brands have yet to realize the full potential of a good audio branding strategy. If you offer branding consultancy, are part of an ad agency or want to understand how audio can help your brand, this quick guide is for you! Step 1: identify where…
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Push through the noise – 5 ways to stand out with audio branding
The other day I was talking to a friend who is the founder of a high-end fashion brand. The business is growing nicely, he’s got a great story, a great product, a well thought-out distribution strategy, a nice logo and a really well-crafted brand image. He called me because he was in the process of…
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![What will the Metaverse sound like?]()
What will the Metaverse sound like?
A sound designer’s opinion on the kind of audio experiences we should thrive for in the future. We’re not there yet The other day I was having a conversation with a friend regarding everything that is going on around Web 3.0. At some point he asked me, « to you as a sound designer, what do…
