Author / Arthur Vincent
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How to sell Audio Branding to your clients
Talking about sound and music can be tricky and some brands have yet to realize the full potential of a good Audio Branding strategy. If you offer branding consultancy, are part of an ad agency or want to understand how audio can help your brand, this quick guide is for you! Step 1: identify where…
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Push through the noise – 5 ways to stand out with audio branding
The other day I was talking to a friend who is the founder of a high-end fashion brand. The business is growing nicely, he’s got a great story, a great product, a well thought-out distribution strategy, a nice logo and a really well-crafted brand image. He called me because he was in the process of…
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![What will the Metaverse sound like?]()
What will the Metaverse sound like?
A sound designer’s opinion on the kind of audio experiences we should thrive for in the future. We’re not there yet The other day I was having a conversation with a friend regarding everything that is going on around Web 3.0. At some point he asked me, « to you as a sound designer, what do…
