Category / Audio branding

Talking about sound and music can be tricky and some brands have yet to realize the full potential of a good Audio Branding strategy. If you offer branding consultancy, are part of an ad agency or want to understand how audio can help your brand, this quick guide is for you! Step 1: identify where…

The other day I was talking to a friend who is the founder of a high-end fashion brand. The business is growing nicely, he’s got a great story, a great product, a well thought-out distribution strategy, a nice logo and a really well-crafted brand image. He called me because he was in the process of…