Philips Circularity

Music for advertising

London-based production agency Smoke That Thunders contacted us to compose the music for a Philips advertising about the concept of the circular economy. For this project, the music was meant to emphasize the message of the different protagonists and convey the idea of circularity.

In order to balance the different moods, we opted for a mix between orchestral, piano and synthesized sounds. For the arrangement we created a repetitive melodic pattern on top of which we could build and accentuate the key elements of the video. Some powerful orchestral drums with an electronic kick drum further reinforced the idea of Philips’ groundbreaking ambitions for the future.