Monoprix x Antoinette Poisson

Music for an advertising campaign

For the collaboration between renowned French design Antoinette Poisson and Monoprix, one of the biggest retail companies in France, Coq Prod contacted us to compose a track for the video campaign. The pitch was to create a bouncy track with a retro and soulful vibe.

It was important for us to add a prominent vocal element to this track to reinforce the concept of collaboration. Inspired by 90’s hip-hop beats, we chopped a vocal sample to create the overall feel of the track and built the arrangements around it. The mix between horns, electric pianos and a bouncy hip-hop drum beat made this track stand-out and added a cheerful touch to the video.

Sound Object are experts in music for ads & video commercials in Barcelona.